While 'Ko' from Kosha and 'Ru' from Ruju may be the most obvious explanation,
our brand name has more to it than what meets the eye!
The words 'koru' and 'rue' allude to the exact reason why our Founders decided to live the dream of starting their own business - to work with brands who are ready to turn to a new page, are open to fresh ideas, and receptive to a well designed, data-driven strategy.
We know how much time, money, and energy you put into your brand, so let us help
you down the road to growth and success - the right way!
MEET THE FOUNDERS
Ruju Patel
Co-Founder
Content Marketer
Ruju holds a BA honors in Psychology and Business Administration along with a Diploma in Liberal Arts. Throughout college, she spent her spare time working in India and abroad across several industries.
Her versatile professional background helped strengthen her grasp on research methodology, marketing trends, language, and design. Over the past few years, her focus has been on brand building using creative, organic content, with her work being featured on credible platforms like Hubspot, Freshdesk, Zoho, Translate By Humans, and more.
Ruju’s experience in content marketing includes rebranding, content strategy creation, social media management, blogging, website design, and more. However, if you ask her what she loves most about
her role, it’s definitely the ability to help brands share their unique stories with the world!
Kosha Shah
Co-Founder
Performance Marketer
Kosha graduated from Boston University with a
Bachelor of Science in Communication and a minor in Business Administration. Throughout her professional career, Kosha has had the privilege to work at some
of the top ad agencies in the US, with international brands ranging from luxury retail to financial services to home appliances, and more.
With a Digital and Graphic Design Certification from Parsons School of Design, NYC coupled with certifications from Google, HubSpot, and Amazon, Kosha’s areas of expertise include social media marketing, graphic design, programmatic paid ads, and more.
Kosha strongly believes that building a consistent brand identity, and making informed optimizations based on regular data analysis are the secret to
any brand’s success story. She is known for her robust reporting template that has helped many brands
turn their ad campaigns into success stories!
Why Choose Us?
Trust and
transparency
Tailor-made
strategies
Cohesive
branding
Data-driven
decisions
Get in touch
to grow your brand - the
right way!
